What should a contractor actually post?

The hardest part of posting for a trade is not filming. It is standing on a job with a phone and having no idea what is worth pointing it at. Here is the list we work from.

The reveal behind the wall

Whatever you find when you open something up is the single most reliable thing to film. Rot, a previous owner's improvisation, wiring that should not exist, a pipe someone buried. Homeowners are fascinated by this because it confirms a fear they already have about their own house.

It also does something useful for you. It is the clearest possible explanation of why a quote moves once work begins, delivered before you ever have that conversation with a customer.

The bit you do that others skip

Every trade has a step that separates people who do it properly from people who do it fast. Prep. Flashing. Backfill compaction. Actually pulling a permit. You know exactly what yours is.

Film that step and say plainly why you do it and what happens when it is skipped. This is the closest thing to a trust machine that exists, because you are not claiming to be good. You are showing the specific thing that being good consists of.

The before and after, done properly

Before and after is a cliche because it works, but most people film it wrong. A clean after shot on its own is a brochure. The version that performs is one continuous move that starts on the problem and ends on the fix, so the viewer feels the change rather than being told about it.

Shoot the before deliberately. It is worth thirty seconds at the start of a job, and it is the shot nobody remembers to take until it is too late.

Answering the question you get every week

There is a question every customer asks you. How long does this last. Why is that one cheaper. Do I need a permit for this. Can this wait until spring.

Each of those is a post, and unlike everything else on this list it does not need a job site. You can film it in the truck. These are also the posts most likely to be found later by search, because they are the exact words people type.

The team, occasionally

People hire people. A short clip of who is actually turning up matters more in the trades than in almost any other industry, because the customer is deciding who to let into their home.

Occasionally is the operative word. This is seasoning, not the meal.

What to leave alone

Trends and audio memes date badly and rarely fit a trade. Anything that requires you to perform will not survive contact with a real week. Complaining about customers reads as a warning to the next one. And never film anything that identifies a customer's property or security without asking them first.

How this fits into a normal week

The version of this that works is not filming every day. It is filming properly on one job, then having a month of posts from it. That is the whole logic behind posting consistently rather than in bursts, and it is why batching beats trying to keep up.