DOSC

Food photography sells the dish. It does not sell the evening, and the evening is what people are choosing between. DOSC has a personality, a staff, and a room, and none of it was reaching anyone deciding where to eat.

We built the work around skits with a punchline, shot on camera during service, so the food arrives inside a story instead of on its own. Alongside them, proper showcases of the space, the staff and the menu.

The whole thing ran through us, from writing the skits and planning the shots to production, editing and branding. The restaurant provided the room and kept working.