Blanko Galerie

A clothing drop posted online is a post. A room full of people wearing it is an event, and an event is what gets talked about afterwards. The gap between those two things is venue, planning, promotion and a room that actually fills.

We took over 101 Club in Edmonton and ran the whole thing: the concept, the venue, the run of night, the promotion and the crew. Our founder promotes and throws nights himself, so the connections that make a launch fill were already in place.

Planning the content alongside the event rather than after it changes what you can capture. The camera is in the right place because the person who put it there also decided where the room would be looking. The night sold out.