Hospitality and events
Content that makes people want to be in the room
People do not choose a restaurant from a photo of a plate. They choose from a feeling about the room, and a plate cannot carry it.
Book a call →The problem. Every venue posts food. It is the default, it is the easiest thing to shoot, and it is the weakest thing you can put out, because a good-looking plate looks like every other good-looking plate. Nothing about it says which room to spend a Friday in.
What we look at first. What actually gets somebody through the door, which is almost always people, personality and atmosphere. That is why the venues doing well on social are the ones with a face and a running joke, not the ones with the best photography.
How we solve it. We film during service, not after close. The noise, the movement behind the subject, a server crossing frame: that is the texture that makes it read as a real night rather than an advert for one. Short skits with a joke that lands, staff on camera, the room at its best hour, and the food inside a story instead of on its own. For events we cover the night as a film with a beginning and an end, which is what people actually rewatch and share.
Why us. We have done this in restaurants, bars, karaoke rooms and nightlife venues across Edmonton, and we bring cast and extras when a skit needs them. You provide the room. Book a call and we will plan the first shoot around a normal service.
What we film
- Short skits and character-led content
- Staff features and personality pieces
- Menu, special and launch content
- Event and club-night coverage cut as a film
- Street interviews that get the city talking about you
- Google Business Profile, so you turn up in the map when people search nearby
Questions we get asked
What kind of content works for restaurants and bars?
Short pieces with a person or a joke in them, filmed during service. Plated-food content performs worst of the available options, because every venue posts it and none of it distinguishes one room from another.
Do you film during service or after close?
During service, almost always. A closed restaurant photographs beautifully and looks exactly like a closed restaurant. The atmosphere is the product.
Will filming get in the way of a busy night?
We work around service the same way we work around a job site. We are used to tight rooms and staff who cannot stop, and we plan the shot list so we are never standing where the food needs to go.
Can you cover a one-off event as well as run our channels?
Yes. Event coverage is often the first thing a hospitality client books, and several have moved to a monthly arrangement afterwards.
Can you help fill an event, not just film it?
Sometimes, yes. We have ideated and run events end to end, including venue, promotion and the recap. If that is what you need, say so on the call, because it is scoped differently from filming.
How much does this cost for a single venue?
Scoped on how much content you need each month and how much production it takes. Skits shot on a phone and a full camera setup with a cast are very different jobs. A short call gives you a written number.